AI Startup Says It Will Pay People $2,000 a Month to Masturbate—Yes, Really
Joi AI, an AI companion platform focused on intimacy and sexual exploration, is hiring 10 “masturbation consultants” in the U.S. and U.K. to test its new Daily Guided Masturbation feature. The four-week role pays $2,000 per month and requires adults 18+ to use AI voice-guided sessions, then document impacts on stress, sleep, mood, and confidence. Applicants must be articulate and comfortable describing their experiences in detail. Testing involves evaluating the voice’s mood match, the session’s immersiveness, and any technical issues, with feedback submitted directly to Joi AI. The company, previously known as EVA AI, claims over 1 million monthly active users and emphasizes making AI companionship emotionally responsive and part of wellness routines. While part of broader trends in AI-driven digital relationships, the industry faces legal scrutiny over issues like psychological impacts and deceptive chatbots. Joi AI acknowledges the campaign is designed for both serious product testing and to provoke discussion about the rising use of AI as a tool for self-care and relaxation.
