'Bad Joke': FC Barcelona Criticized for $22 Million Deal with Samoan Crypto Firm ZKP
FC Barcelona is under criticism for signing a $22 million, three-year global sponsorship deal with Zero-Knowledge Proof (ZKP), a little-known crypto firm registered in Samoa. Critics, including former board member Xavier Vilajoana, cite concerns over ZKP’s lack of reputation, minimal social media presence, unclear ownership, and alleged association with controversial influencer Andrew Tate. The club is facing significant financial pressure, with debts totaling €469 million ($542 million). ZKP only launched its social media and white paper in early November 2025 and is conducting an initial coin offering. The Financial Times could not verify the backgrounds of some ZKP managers. FC Barcelona insists it has no involvement with ZKP’s token or technology. Blockchain experts warn that few people possess the expertise to build robust zero-knowledge systems, and ZKP does not guarantee anonymity. The club's sponsorship comes amid widespread adoption of crypto partnerships in European soccer, though some, like Sporting Lisbon, have previously severed ties with crypto firms over non-payment issues. ZKP has not responded to requests for comment.
