Base creator admits sharing ‘Base is for pimping’ art was a mistake
Jesse Pollak, creator of the Ethereum layer 2 blockchain Base, apologized for sharing controversial digital artwork that misused the tagline “Base is for everyone.” The artwork included the phrase “Base is for pimping,” which drew backlash from social media users who found it offensive. Pollak acknowledged the mistake and expressed the need to be cautious with shared messages. Critics highlighted the negative implications of the term "pimping," linking it to exploitation and sex trafficking, which could harm the crypto narrative. Despite the criticism, some praised Pollak for his honesty and leadership. Additionally, a recent promotion of a memecoin associated with Base led to a rapid market cap fluctuation, prompting a Coinbase spokeswoman to clarify that Base did not launch or sell the token.
