Binance aims for 3 billion users by 2030 amid a market it says is going through hard times
Binance says the crypto downturn is an opportunity to expand, while rivals are cutting staff or shifting focus. Catherine Chen said the exchange aims to grow its active user base from over 310 million to 3 billion by 2030. She argued Binance remains strong despite weak prices, regulatory uncertainty, and a market cap far below prior highs. The strategy centers on institutional adoption rather than retail speculation. Binance is building infrastructure to connect traditional finance and crypto, including institutional OMS tools, flow analytics partnerships, and a triparty banking framework meant to reduce counterparty risk. It also accepts tokenized money market funds from BlackRock and Franklin Templeton in certain institutional setups. Chen said crypto infrastructure spending still lags far behind traditional finance, creating room for growth. She sees tokenization of real-world assets as a near-term trend that improves accessibility, not asset economics. Binance’s Crypto-as-a-Service product has already drawn interest from more than 15 major financial institutions.
