Chainlink, Mastercard to Bring Crypto Transactions to 3B Cardholders
Chainlink has partnered with Mastercard to enable its three billion cardholders to purchase cryptocurrency onchain, potentially increasing crypto adoption among those unfamiliar with Web3. This integration involves collaborations with Shift4 Payments, Swapper Finance, XSwap, and ZeroHash, which will facilitate fiat-to-crypto conversions. The current application from Swapper Finance is non-custodial and designed for user simplicity and control. Mastercard has actively embraced crypto in 2024 and 2025, launching various initiatives including partnerships with Kraken and MetaMask for crypto debit cards. Visa, Mastercard's competitor, has also engaged in the crypto space, partnering with Coinbase and launching a Web3 digital asset platform. Despite challenges in buying crypto with fiat, there is a strong desire among consumers to connect with digital asset systems.
