Emerging markets lead crypto adoption, according to Consenys survey
Cryptocurrency ownership is increasing globally, with notable growth in Mexico (8%), the Philippines and South Africa (7%), Germany (5%), and Japan (4%) in 2024. Emerging markets lead adoption, with over half of respondents in Nigeria (84%), South Africa (66%), Vietnam (60%), the Philippines (54%), and India (50%) owning crypto wallets. Turkey and the US follow with 44% and 43%, respectively. Approximately 40% of respondents own or have purchased cryptocurrencies, while rates are lower in Japan, Argentina, Canada, France, Italy, and the UK. Intentions to invest in crypto are higher in Asia and Africa, while Europe, Canada, South Korea, and Japan show reluctance. Negative perceptions persist, particularly in Europe, where cryptocurrencies are often linked to speculation and scams. Demographic disparities exist, with men aged 25-44 showing the most understanding of cryptocurrency, while women and older respondents are less familiar. The survey included 18,652 participants from various countries between February and May 2024.
