From Free NFT Mint to Drinks at 7-Eleven: Rekt Is Reaching the Masses
Rektguy did not mint its free NFTs in 2022 but has since evolved into a successful brand with Rekt Drinks, selling over 600,000 cans of non-alcoholic sparkling water. The brand recently secured placement in 7-Eleven stores in Southern California. Co-founder Ovie Faruq noted the initial NFT project was intended as an art collection without promises, but a strong community emerged. The idea to expand into beverages developed in 2023, leading to the first major sale of Liquidated Lime drinks, which sold out in 48 hours. Rekt established a rewards program, allowing users to earn Drank Points and claim Rekt Coin (REKT). Collaborations with Ethereum layer-2 network Abstract and NFT marketplace OpenSea helped build momentum. The brand's successful launch events at 7-Eleven exceeded expectations, with initial supplies selling out quickly.
