Futureverse Acquires Candy Digital, Taps DC Comics and Netflix IP to Boost Metaverse Strategy
Futureverse has acquired Candy Digital, a digital collectibles platform, gaining access to its extensive brand portfolio, which includes Major League Baseball, Netflix, and DC Comics. The acquisition provides Futureverse with over 4 million digital collectibles and a customer base of 1.5 million accounts. Futureverse plans to integrate its technology with Candy's intellectual property partnerships to create immersive experiences that enhance brand loyalty. Established in late 2022, Futureverse is valued at approximately $1 billion and focuses on developing infrastructure for the "open metaverse." Candy Digital's content will be integrated into The Root Network, Futureverse's blockchain aimed at protecting intellectual property. Despite skepticism surrounding the metaverse and declining NFT interest, Futureverse continues to expand through strategic acquisitions and partnerships with brands like Warner Bros., FIFA, and Reebok. Financial terms of the deal remain undisclosed.
