Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?
Bitcoin retail traders typically enter the market during periods of euphoria, often after significant monthly gains or new all-time highs. As of May 14, Bitcoin approached $104,000, but retail interest remains low. In 2025, retail investors sold 247,000 BTC, while institutions were the primary buyers. A surge in retail demand is expected about a week after Bitcoin surpasses $109,350. Current search trends for "Bitcoin" are at six-month lows, mirroring levels from June 2024 when BTC was around $66,000. The Coinbase app ranks 15th in the US finance category, similar to its June 2024 position. Retail interest peaked on November 15, 2024, coinciding with Bitcoin breaking its previous all-time high. Retail traders often react to past highs, leading to missed opportunities for gains. Net outflows from retail investors while Bitcoin trades below its all-time high support the trend that retail demand typically rises after new highs are reached.
