Porsche’s ‘long haul’ Web3 project ends in less than four years
Porsche is ending its Web3 project and Pioneers Circle community nearly four years after launching its 911 NFT initiative. The company said the NFTs will remain with holders onchain, while the Discord will become a read-only archive and the X account will stop being actively updated. The 911 NFT collection launched in January 2023 with a planned 7,500 supply, but minting was halted after criticism over price and limited utility, leaving 2,363 tokens issued. Porsche’s earlier Web3 ambitions included uses in the metaverse, purchasing experiences, and supply chains, but interest has since faded. OpenSea data shows about $20 million in lifetime trading volume, with activity dropping to roughly $38,000 over the past year and about $2,900 in the past month.
