Too Early? 'Networked' Fashion Label 9dcc Is Shutting Down
9dcc will cease operations at the end of May due to economic challenges and declining luxury retail sales. The brand, known for linking apparel to NFTs via NFC chips, aimed to merge digital and physical ownership. Founder gmoney stated that 9dcc may have been ahead of its time with its technology. A 90-day window will open in June for users to redeem physical products from the company's collections. 9dcc launched its first full collection in February 2024, featuring over 60 items inspired by Yakuza street style. The brand gained visibility through celebrity endorsements and collaborations, including a sold-out “Black Box” collection on OpenSea. gmoney expressed gratitude to the team and partners for their contributions to the brand's journey.
