UK regulator warns Premier League clubs over unauthorized crypto sponsors
The UK Financial Conduct Authority warned football clubs, including Premier League teams, to avoid sponsorships with unauthorized financial firms, especially crypto and trading platforms, because fans may be exposed to risky products without consumer protections. The FCA said some firms use club partnerships to target supporters and may be breaking UK financial services law. It also warned clubs could face legal liability, money laundering risks, and reputational damage if they fail to properly vet sponsors. The regulator said it has written to clubs and expects ongoing due diligence, with enforcement possible where concerns exist. The warning comes amid a surge in crypto sponsorships across football and follows tighter FCA oversight of crypto promotions since 2023. The FCA is coordinating with the government, the Premier League, and the incoming Independent Football Regulator.
