What Is World Liberty Financial? The Trump Family DeFi Project Explained
Donald Trump has profited about $1 billion from various crypto ventures as of October 2025. The largest is World Liberty Financial, a DeFi platform he co-founded with his three sons, launched in August 2024. Built on Ethereum using Aave protocol, the platform aims to offer digital dollar services and institutional and consumer loans, although it had not launched by October 2025. Its native token, WLFI, has a $3.56 billion market cap, ranking 43rd among cryptocurrencies, and is listed on major exchanges. World Liberty Financial also introduced a stablecoin, USD1, pegged to the U.S. dollar and traded on leading platforms. Trump is listed as "co-founder emeritus" since taking office, while his sons and Steve Witkoff's son remain involved. The Trump family’s holdings in WLFI boosted their net worth by over $6 billion after the token's launch. The project and Trump’s crypto involvement have drawn criticism from Democratic lawmakers, including scrutiny of foreign investment and calls for investigations into his digital asset activities. Trump has downplayed concerns about his family's crypto profits.
