Animoca Brands Taps DDC Enterprise to manage Yield for BTC Treasury
Animoca Brands signed a non-binding memorandum of understanding with DayDayCook Enterprise to manage its Bitcoin holdings and generate yield, allocating up to $100 million in BTC. DDC Enterprise, led by CEO Norma Chu, aims to bridge crypto and mainstream markets, appealing to a non-crypto audience. The company plans to acquire 5,000 BTC over three years, having already purchased 21 BTC. The trend of corporations adopting Bitcoin as a treasury asset is growing, with 268 institutions currently holding BTC, including 147 public companies. In Q2 2025, these companies added 159,107 BTC, valued at over $18.7 billion. Analysts express concerns that many treasury firms may not survive a market downturn, potentially leading to capitulation as BTC prices drop.
