Bitcoin Miner MARA Says It May Sell BTC Holdings in Strategy Shift
Marathon Digital (MARA), a publicly traded Bitcoin miner, is shifting strategy to sell more of its $3.6 billion Bitcoin holdings, as disclosed in a recent SEC filing. The company, which held 53,822 Bitcoin at the end of 2025, sold about $413 million worth last year and may accelerate sales in 2026, including existing balance sheet holdings. The move is part of a broader transition from solely Bitcoin mining to becoming a vertically integrated digital infrastructure company with investments in AI, energy generation, and R&D. Although Bitcoin mining remains central, MARA aims to create new revenue streams through diversification. The company posted record Q3 revenues but faced a significant decline in the value of its mining rigs as Bitcoin’s price dropped, recently trading at $68,468, down 46% from its October high. Despite the sales, MARA expects its total Bitcoin holdings to generally increase overtime through mining and occasional purchases. Recently, shares fell over 5% amid market turmoil and are down 43% over six months, though they briefly surged after an announced AI data center partnership with Starwood Property Trust.
