Blockchain technology needs to become invisible to go mainstream
Mainstream Web3 adoption faces significant technical complexities that hinder non-technical users. Current engagement is primarily from investors, gamers, and developers, limiting mass adoption. Successful integration will require abstracting complexities like wallet management and gas fees, creating seamless user experiences that pass the "grandmother test." Technologies like TCP/IP and Stripe exemplify how complexity can become invisible, allowing users to engage without understanding the underlying systems. Critics argue that integrating decentralized tools into centralized platforms contradicts blockchain principles, but reshaping intermediaries can still support blockchain's trustless nature. Achieving invisibility in Web3 interactions is essential for widespread adoption, transforming it into a cultural shift that integrates with popular Web2 platforms.
