Crypto Exchange Coinbase Sponsors 'League of Legends' and 'Valorant' Esports
Coinbase has secured a multi-year marketing deal with Riot Games, becoming the exclusive crypto exchange and official blockchain partner for League of Legends and Valorant global esports events. The partnership will launch at the Valorant Masters event in Toronto in June, featuring fan engagement initiatives such as social media campaigns and broadcast integrations. New in-game segments will include an "Econ Report" for Valorant and "Gold Grind" for League of Legends, offering analysis on in-match currency movements. Viewer rewards will include drops with redeemable emotes and promotional trips to major competitions. Coinbase aims to enhance fan experiences through Web3 technology, although specific plans are not yet established. This collaboration follows Riot Games' previous sponsorship with FTX, which collapsed in November 2022, leaving Riot without a crypto sponsor until now.
