Crypto travelers bring 3x greater lifetime value than fiat users
Travelers using cryptocurrency for bookings spend over twice as much as those using fiat, with crypto bookings on Travala reaching $80 million in 2024, up from $45 million in 2023. The average booking value for crypto users is $1,211, compared to $469 for fiat users. Crypto travelers are also three times more valuable over their lifetime, showing a 57% higher likelihood of repeat hotel purchases. The increase in crypto travel is attributed to the flexible lifestyles of many users. Airlines accepting digital currencies have seen a 40% increase in bookings. Cryptocurrency ownership is growing at a 99% annual rate, with 65% of owners interested in using it for payments. Travala supports payments in 141 cryptocurrencies. Retail acceptance of crypto is expanding, with businesses like Steak’n Shake now accepting Bitcoin, although transaction fees can be high. Most crypto payments on Travala are made with stablecoins, which are converted to fiat at the point of sale.
