FIFA Kicks Off Avalanche L1 to Power Soccer NFT Collectibles Platform
Summary
FIFA is migrating its FIFA Collect NFT collectibles platform to its own Avalanche Layer-1 blockchain, moving away from Algorand and previously used Ethereum scaling network Polygon. The migration aims to enhance the delivery of digital collectibles and fan experiences, leveraging Avalanche's speed, scalability, and EVM compatibility for seamless wallet integration and future growth. The decision was based on performance, scalability, and customizability factors. Ava Labs' Chief Business Officer stated that this move positions FIFA to leverage its global audience and expand its digital ecosystem. The migration marks the beginning of FIFA's plans for its new blockchain, with future business cases anticipated but not detailed.
