'FIFA Rivals' Launches—Why Mythical Games Thinks It'll Hit Bigger Than 'NFL Rivals'
FIFA Rivals launched on iOS and Android, developed by Mythical Games, aiming for a larger impact than NFL Rivals. The game features a multi-year licensing agreement with Adidas, including athletes like Lionel Messi and collectible gear. Mythical Games anticipates a potential audience of over five billion consumers, significantly larger than American football. Previous success with NFL Rivals, which has over seven million players, suggests FIFA Rivals could be 20 times bigger based on player engagement comparisons. Interest from global brands and lesser-known markets has surged. FIFA Rivals is built on the Mythos chain and will incorporate an AI sports agent and esports competitions later this year. The studio plans to enhance marketing and game quality based on insights gained from NFL Rivals.
