How Alkimi is Fixing the ‘Opaque’ Online Advertising Model With AdFi
Decentralized blockchain infrastructure, such as Alkimi’s ad exchange built on the Sui network, addresses problems of opacity, high intermediary fees, and fraud in online advertising. Currently, intermediaries can take 40–80% of ad spend, reducing value for both advertisers and publishers. Fraud is rampant, with estimates of up to $100 billion lost globally, and many ad impressions are never seen by real audiences. Alkimi provides an open, tamperproof ledger that allows all stakeholders to track campaign spending and performance in real time, promising greater transparency and efficiency. Alkimi’s platform, already used by major brands like Coca-Cola and Meta, has demonstrated improved performance, including higher sales intent and lower costs. Using decentralized storage (Walrus), security (Seal), and verifiable compute (Nautilus) on the Sui Stack, Alkimi processes over 25 million ad impressions daily and 3.5 billion transactions in total. This approach supports large-scale, auditable, and privacy-respecting advertising amidst rising regulatory requirements and disappearing tracking cookies, offering a new monetization and data validation method for the industry.
