Indonesia sets certification rules for influencers recommending crypto
Indonesia’s financial regulator now requires influencers who promote crypto and other digital financial assets to hold competency certifications, unless they already need a separate license. Under new rules, they can only recommend assets listed on authorized exchanges, and any service provider they endorse must be licensed. Promotions must run through regulated financial firms, which are responsible for the content and must distribute it through official channels. The move tightens oversight of “finfluencers” as regulators worldwide crack down on social media financial promotions. Australia and the UK have already clarified that influencers may need licenses or authorization when their content amounts to financial advice or promotes regulated products. The Philippines has also introduced crypto-specific marketing rules covering endorsements, posts, livestreams, and sponsored content.
