Paris Saint-Germain Confirms it Holds Bitcoin as it Heads to Champions League Final
Paris Saint-Germain (PSG) has publicly confirmed it holds Bitcoin as part of its treasury, becoming the first major sports club to do so. Pär Helgosson, head of PSG Labs, announced this at the Bitcoin 2025 conference, emphasizing the club's position as a leader in the sports ecosystem. This decision diverges from typical sports club practices, which often focus on short-term crypto initiatives like NFTs and fan tokens. PSG aims to appeal to its predominantly young fan base, with over 80% under 34 years old. The club has previously launched a fan token and AI-generated NFTs. PSG Labs, founded last year, seeks to incubate Bitcoin ventures and assist in scaling operations. Concurrently, Pakistan announced plans for a national Bitcoin reserve, indicating a broader institutional shift towards Bitcoin. PSG will compete against Inter Milan in the UEFA Champions League final on Saturday.
