The Studio Behind 'Ex Machina' Is Now Researching AI With Google
Google is investing about $75 million in A24 as part of a new AI research partnership, marking its first stake in a movie studio. Google DeepMind and A24 plan to develop tools for film production and distribution, though the deal reportedly does not include access to A24’s film library. A24 says the effort is meant to support filmmakers and preserve creative control, not produce the kind of prompt-based generative AI many in Hollywood oppose. The partnership extends Google’s recent push into filmmaking AI, following grants for artist training and the launch of image-generation tools tied to real-world locations. A24’s own tech arm is already working on AI-assisted storyboarding. The deal lands amid continuing industry debate over AI’s role in filmmaking after the 2023 strikes and new efforts to set standards for AI use.
