Screen grab from Trump's teaser of the new World Liberty Financial crypto company (Rug Radio, modified by CoinDesk using PhotoMosh)

Trump-Supported World Liberty Financial Will Start Public Token Sale Next Week

Summary

World Liberty Financial, a new DeFi protocol supported by Donald Trump and his family, plans to start selling tokens on October 15, three weeks before the presidential election. The project is led by Zachary Folkman and Chase Herro, previously involved with Dough Finance, which experienced a $2 million exploit. Donald Trump is titled "Chief Crypto Advocate," with his sons Eric and Donald Jr. as "Web3 Ambassadors" and Barron as "DeFi Visionary." The project aims to raise $300 million from token sales at a $1.5 billion valuation. The WLFI token will serve as a governance token, launching on Aave's v3 platform on Ethereum.

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