YGG Launches New Publishing Arm, Debuts First Game ‘LOL Land’
Summary
Yield Guild Games (YGG) launched YGG Play, a game publishing unit focused on casual games for crypto-native players, moving away from broad mainstream adoption. The new game, LOL Land, is designed for users engaged in crypto activities and features thematic boards like YGG City and Beach Day. It surpassed 100,000 pre-registrations before its launch on Abstract Chain. Players can earn YGG tokens and claim NFTs within the game. YGG's strategy targets the "Casual Degen" market, which includes individuals trading memecoins and NFTs, rather than traditional gamers. Co-founder Gabby Dizon emphasizes the importance of understanding what appeals to this audience based on years of experience in both casual and Web3 gaming.
