AMC Theatres Blocks AI Short Film From Screening in Pre-Show Advertising
AMC Theatres has refused to screen "Thanksgiving Day," an AI-generated animated short that won the Frame Forward AI Animated Film Festival, citing non-involvement in its creation and initiative. The short, made by filmmaker Igor Alferov using generative AI tools, was set for a limited U.S. cinema run via Screenvision Media’s pre-show advertising slot. This decision reflects broader industry tensions as unions and prominent actors push for protections against AI’s use in entertainment. The Creators Coalition on AI, backed by over 500 figures, seeks enforceable AI rules; SAG-AFTRA recently condemned the use of synthetic performers. Actor Matthew McConaughey, citing the inevitability of AI’s spread, has secured trademarks to protect his voice and image, urging others to do the same. The Frame Forward Film Festival plans to continue showcasing AI-driven works in new venues despite traditional exhibitors’ caution. The incident underscores the entertainment industry’s growing debate and regulatory push over generative AI.
