Brand matters more than AUM in crypto investment products
Summary
Financial advisors are shifting focus from Assets Under Management (AUM) to brand reputation and specialized expertise when selecting crypto investment vehicles, according to Bitwise's 2025 benchmark survey. This change suggests a reevaluation of priorities in the crypto investment landscape, emphasizing the importance of trust and knowledge over traditional metrics. This trend could significantly impact the future of crypto investing, highlighting the evolving criteria for evaluating investment opportunities in the digital asset space.
