Brazilian Fintech's Shares Rocket Following Bitcoin Buying Strategy
Méliuz, a Brazilian fintech, has become South America's first Bitcoin treasury company after purchasing 274.52 BTC for $28.4 million, averaging $101,703 per coin. The announcement led to a 26% increase in its stock price. The company aims to maximize Bitcoin per share rather than merely using it as a hedge against inflation. This strategy mirrors that of American firm MicroStrategy, which has also focused on Bitcoin accumulation to enhance shareholder value. Despite past struggles due to high interest rates in Brazil, Méliuz has seen a turnaround since 2024. Bitcoin treasuries allow investors to gain cryptocurrency exposure through company stock, a trend gaining traction among U.S. firms. Brazil is the largest digital asset market in Latin America, hosting the most crypto ETFs in the region.
