Coinbase Report Shows Young People Inreasingly Turn to Crypto
Younger investors, particularly Gen Z and millennials, are increasingly turning to crypto and other non-traditional assets, reflecting skepticism towards the traditional financial system. According to Coinbase’s “State of Crypto” report (based on an Ipsos survey of 4,350 US adults), these younger investors allocate 25% of their portfolios to non-traditional assets, compared to 8% among older generations. Nearly 30% trade at least weekly (vs. 10% of older investors), and they are more likely to use margin (19% vs. 8%) and pursue high-risk strategies (26% vs. 18%). The majority (84%) seek broader asset access, and 63% want 24/7 trading. Younger investors are also more likely to be self-directed, trusting online sources and peers over traditional advisers, with two-thirds expressing interest in copy or social trading. Most younger adults (73%) feel it's harder for their generation to build wealth through conventional means, and they see crypto as providing more financial opportunity. These trends signal a future of risk-tiered investment offerings and round-the-clock markets tailored to younger retail investors.
