Crypto built the products. Now the race is to get people to actually use them
Crypto firms are shifting focus from building products to driving sustained adoption. Coinbase says it aims to attract and retain customers by making financial products useful for everyday needs, using rewards to encourage initial deposits and offering ways to hold, trade, spend or borrow. Kevin O'Leary says blockchain networks seeking institutional customers must demonstrate real commercial adoption, not just tests, with early clients helping build trust and attract competitors. WisdomTree is widening access to its tokenized funds through third-party platforms: its MoonPay partnership will let eligible U.S. customers buy its roughly $1.2 billion WTGXX money-market fund with stablecoins. Coinbase is also exploring connections to third-party AI tools as another potential distribution channel.
