Era of pure crypto exchanges is ending, Bybit CEO says
Bybit CEO Ben Zhou said the “pure crypto exchange” model is fading as users want one platform for crypto, stocks, gold, forex, indices, derivatives, payments, savings, and wealth building. He framed Bybit’s new “Make Your Move” campaign as a shift toward a broader financial platform. Bybit already offers derivatives linked to stocks, gold, indexes, and forex, giving price exposure without owning the underlying assets. The move comes amid industry consolidation and exchange closures: BitMEX shut down trading after 11 years, CoinEx is winding down because of lower volumes and higher compliance costs, and BitMart is considering restructuring after announcing a closure plan. Coinbase is also expanding beyond crypto through its “Everything Exchange” strategy, adding stocks and prediction markets. Zhou said future financial platforms will not center on a single asset class.
