Ethereum Token Platform Zora Sues Deloitte Over AI Trademark Dispute
Zora has filed a lawsuit against Deloitte for trademark infringement, seeking to prevent Deloitte from using the name “Zora AI” for its digital workforce platform. Zora has requested a restraining order to bar Deloitte from using the names “Zora,” “Zora AI,” or the Zora.ai domain until the lawsuit concludes. The company is pursuing actual and punitive damages, attorney fees, and the transfer of the Zora.ai domain. Zora, which gained prominence during the NFT boom, has recently shifted to a social media platform that tokenizes posts on Coinbase’s Ethereum layer-2 network, Base. Deloitte began marketing its AI platform in March, claiming it does not infringe on Zora's trademarks. Zora argues that Deloitte's actions create a false association and disregard its intellectual property rights. The lawsuit was filed in the Southern District of New York and assigned to Judge Arun Subramanian.
