How Pudgy Penguins Landed the Las Vegas Sphere—After Dogwifhat Couldn't
Pudgy Penguins, a brand that originated as an NFT profile picture collection, will wrap the Las Vegas Sphere with its imagery for Christmas. Unlike previous crypto projects such as Dogwifhat, which failed to advertise at the Sphere due to its strict crypto-related policies, Pudgy Penguins’ campaign focuses solely on their physical products like toys, animations, and merchandise, excluding any promotion of their NFTs or meme coin. Sphere representatives confirmed the policy has not changed and that only non-crypto aspects of Pudgy Penguins are featured. The brand entered physical retail in 2023 and saw strong success, with their toys generating $10 million in sales in less than a year and substantial engagement on social media. Negotiations for the Sphere campaign began in early 2024, and the activation cost is estimated at up to $600,000 for a week’s display. The campaign aims for a broad, mainstream viral moment, reinforcing Pudgy Penguins’ reach beyond the crypto community. The Sphere’s interior, during this time, is hosting screenings of “The Wizard of Oz.”
