Indonesia sets certification rules for influencers recommending crypto
Indonesia’s financial regulator now requires influencers who promote crypto and other digital financial assets to hold competency certifications, unless they already need a separate license. Under the new rules, they can recommend only assets listed on authorized exchanges, and any service provider they promote must be licensed. Promotions must run through regulated financial firms, which are responsible for the content and distribution via official channels. The move reflects a wider global crackdown on “finfluencers.” Australia and the UK have already clarified that social media promotion can trigger licensing, approval, or criminal liability under existing financial laws, and the Philippines has added crypto-specific marketing restrictions covering endorsements and social media content.
