Kalshi Scores FIFA World Cup Spotlight as Prediction Market Trading Surges to Record
The World Cup is driving prediction markets to record activity and greater mainstream exposure. A new partnership between Kalshi and ADI Predictstreet, an official FIFA partner, will place both brands across stadiums, broadcasts, and online ads during the knockout stage. Weekly prediction-market trading volume hit a record $14.5 billion, while outstanding bets reached $1.6 billion for the third straight week. Kalshi led sports-related volume with 62%, versus 28% for Polymarket, as both expanded marketing with athlete- and celebrity-driven ads. DraftKings also entered the space, launching DKeX and planning to grow its DraftKings Predictions product as World Cup interest rises. Smaller venues are surging too: Rothera’s weekly volume jumped from $2.1 million to $805 million. Overall, the tournament is becoming a major catalyst for prediction-market growth.
