KuCoin Joins Forces with Tomorrowland as European Onramp
KuCoin has signed a multiyear partnership with Tomorrowland Winter and Tomorrowland Belgium, becoming the exclusive crypto and payments partner for the music festivals from 2026 to 2028. This follows KuCoin's recent acquisition of a MiCA-compliant crypto asset service provider license in Austria, offering regulated access to the EU market. The partnership will see KuCoin integrate crypto payment solutions into Tomorrowland’s ticketing, merchandise, and food systems, aiming for seamless, user-friendly transactions without requiring festivalgoers to navigate traditional crypto wallets. KuCoin emphasizes compliance with EU regulations, advanced security, and a smooth festival experience. The deal marks Tomorrowland’s renewed effort to combine crypto and mainstream culture after a failed 2022 collaboration with FTX. KuCoin’s objective is not to set specific user targets, but to demonstrate that crypto can function as an unobtrusive yet essential part of mainstream financial infrastructure at major events.
