Morning Minute: Tom Lee Backs Mr. Beast with $200M

Summary

BitMine Immersion Technologies (BMNR) has announced a $200 million investment in a financial platform initiative led by YouTube creator MrBeast, aiming to offer on-chain financial products and integrate DeFi services using BitMine’s Ethereum holdings and MrBeast’s over 200 million subscribers. This marks the first significant deployment of funds by a crypto digital asset treasury (DAT) outside of directly purchasing crypto tokens. Traditionally, DATs use capital to buy and hold their respective tokens, but BitMine is pursuing more ambitious "moonshot" investments for higher potential returns. The partnership is seen as a significant move toward mainstream adoption of crypto finance, given MrBeast’s large audience and the potential of his new finance-focused app to introduce retail users to decentralized finance. The timing coincides with a positive market trend for Ethereum, contributing to BitMine’s public momentum in 2026.