Nexo Lands Multi-Year Australian Open Sponsorship Deal
Nexo has entered a multi-year partnership with Tennis Australia, becoming the Official Crypto Partner for the Australian Open and the Summer of Tennis, covering events like the United Cup and Adelaide International. Nexo’s branding will feature prominently in on-court coaching areas. The 2026 Australian Open is set for January 12 in Melbourne, expected to attract a vast global audience. Tennis boasts two billion fans worldwide, with a highly affluent demographic. This partnership marks a return to major sports sponsorship for Nexo, following its exit from the U.S. market in 2022 after regulatory issues and subsequent settlement with the SEC. The company has since rebranded from a crypto lender to a digital asset wealth platform and resumed U.S. operations. Previous digital asset partnerships at the Australian Open, like the NFT collaboration with Sweet.io, ended after NFT market declines. Nexo’s deal is its fourth major sports agreement this year, part of a wider recovery in crypto sports sponsorships following the sector’s downturn after FTX’s collapse.
