Telegram Is Not A Neobank
The focus on standalone apps in the Web3 neobank race is outdated. Successful projects will integrate financial services into existing platforms like Telegram and The Open Network (TON), which already have large user bases and intuitive interfaces. TON provides essential infrastructure for scaling Web3 finance without requiring users to switch apps. The integration of services like Ethena into TON signifies a shift towards embedding tools in familiar environments, reducing friction for users. Telegram's ecosystem allows financial participation seamlessly within chat interfaces, contrasting with traditional complex DeFi models. The future of finance lies in accessibility and user behavior rather than technical complexity. Projects that fail to embed services within popular platforms may struggle to attract users. The evolution of TON aims to redefine user engagement with finance, utilizing AI and integrating Bitcoin for various financial functions. The race may be over, with embedded solutions emerging as the clear winners.
