Trump Media Abandons Crypto Treasury, Prediction Market Ventures
Trump Media has ended plans for a Crypto.com-backed CRO treasury company and dropped a broader digital-asset deal with Crypto.com and Yorkville Acquisition Corp. The companies said changing market conditions and shifting priorities made the venture less attractive. The planned project would have used the Trump Media name for a company centered on Crypto.com’s Cronos blockchain and CRO token, but Trump Media is now narrowing its crypto strategy as digital-asset treasury firms have become crowded. CRO fell after the announcement. Trump Media is also abandoning plans to build prediction markets directly into Truth Social. Instead, it will pursue a marketing partnership to promote Crypto.com’s prediction market products to its users. The company says it now sees more value in distribution and data partnerships than in operating these businesses itself.
