World Liberty Financial, the Trump family’s crypto portfolio, launched in September 2024 and led by Donald Trump Jr. and Eric Trump, experienced rapid early growth but has since suffered significant losses. After releasing its WLFI governance token, completing two sales that raised a combined $550 million, and launching a USD1 stablecoin, the fund amassed extensive holdings in major cryptocurrencies. Its peak portfolio value exceeded $17 billion in September 2025 but dropped to just under $8 billion by December, a 47% decrease. In addition to WLFI, the Trump family acquired major stakes in various tokens and launched crypto-related ventures like Truth.Fi and American Bitcoin. The project has been criticized for potential conflicts of interest, as President Trump remains actively involved during his presidency. Lawmakers have called for SEC investigations into possible regulatory conflicts and reports have surfaced alleging sales of WLFI tokens to sanctioned individuals with ties to hostile countries. Trump officials deny any misconduct, insisting strict compliance standards and the administration’s commitment to making the US a leader in crypto. Despite financial and political scrutiny, World Liberty Financial is planning to introduce new real-world asset offerings in early 2026.

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