XBorg’s new XBG token launch aims to empower investors with 100% unlocks and on-chain transparency
Ad XBorg, launched in 2022 as a spin-off from SwissBorg, aims to transform the gaming industry through a player identity protocol that promotes data ownership. Connor Kirsten, Head of Growth & Marketing, identifies challenges in 2024 token launches, citing market saturation and overhyped projects as key issues. High valuations with low circulating supplies deter new buyers, leading to sell pressure and price declines. Centralized exchanges impose stringent listing requirements, further exacerbating these issues. XBorg's XBG token, launched in August 2024, employs a unique strategy with a fully on-chain launch and 100% investor unlocks to empower the community. Initial price fluctuations occurred, but only 13% of community seed investors sold post-launch. Kirsten advocates for lower valuations and reduced vesting periods to foster long-term growth and community involvement in decision-making. If successful, XBorg's approach could influence future token launch strategies.
