XRP Gets Another Boost Through Ripple Deal With Florida Athletics
Summary
Ripple signed a multi-year marketing deal with the University of Florida that will put the XRP logo on the football field at Ben Hill Griffin Stadium, plus on digital channels and event signage in Gainesville, starting this season. Ripple also pledged support for financial and technology education for Florida student-athletes and the broader campus community. Terms were not disclosed. The deal extends Ripple’s recent push into college athletics, following a separate agreement to place XRP branding on University of Kansas basketball jerseys. The sponsorships fit Ripple’s broader effort to expand mainstream visibility alongside its payments, custody, treasury, and RLUSD stablecoin businesses.
