Coinbase Targeting Stablecoin Growth, Onchain Adoption in 2026: Brian Armstrong

Summary

Coinbase aims to become the world’s leading financial app by 2026, with priorities including global expansion across crypto, equities, prediction markets, and commodities, scaling stablecoins and payments, and driving onchain adoption through its Base layer-2 network. CEO Brian Armstrong announced major investments in automation and product quality to support these goals. Coinbase sees regulatory clarity, institutional adoption, the emergence of spot crypto ETFs, stablecoins, and tokenization as critical growth drivers. The company recently reported strong financial results, including a 26% revenue increase in Q3, and is considering a native token for Base, though no date is set. Industry experts argue that while Coinbase’s ambitions are directionally sound, mass onchain adoption will require practical, user-centric applications and greater industry interoperability, especially in finance, healthcare, and supply chains. Success is expected to depend on regulation and real-world utility rather than just expanding onchain activity.