How the Aptos 'Community Takeover' Revived Dev Interest in the Network
Pseudonymous user BuzzlamicJihad led a meme-driven campaign for Aptos, resulting in a 17% increase in its value and heightened developer interest. Ash Pampati, head of ecosystem at Aptos, praised Buzz's marketing skills and indicated openness to hiring him. BuzzlamicJihad's campaign, which included viral catchphrases, turned Aptos into a meme and generated significant community engagement, despite some internal concerns about focusing on technical work. The campaign attracted attention from major crypto companies and increased trading activity on platforms like Emojicoin.fun. Pampati emphasized that successful crypto marketing is organic and community-driven, citing Solana's recovery post-FTX collapse as a parallel. Aptos aims to leverage Buzz's influence to recover from a 76% decline from its all-time high.
