'Privacy Horror’: Researcher Uncovers Extent of Samsung Smart TV User Tracking
Summary
A researcher says reverse-engineering Samsung TV firmware revealed features for audio detection, content recognition, location, network mapping, targeted advertising and user profiling. Samsung already advertises some listening functions, such as alerts for barking or crying. Cybersecurity experts say much smart-device monitoring is disclosed in privacy terms but often overlooked, and AI tools may help researchers expose it. They note data collection is widespread across smart TVs and other devices, and users can limit some tracking through settings. An open-source project targets ad and tracking removal on many TV models, but does not fully support Samsung’s Tizen system.
