The Year in Ethereum 2025: Institutions Embrace ETH as the 'Ivory Tower' Crumbles

Summary

In 2025, Ethereum witnessed unprecedented adoption by major financial institutions and tech companies, marking its breakthrough in centralized industries. Traditionally focused on decentralization and technical prowess, Ethereum’s appeal surged as Wall Street giants, global banks, and asset managers embraced its blockchain—particularly its multi-layer network model—for asset tokenization, automation, and efficiency. Examples include Coinbase’s Base, Fidelity, SWIFT, Robinhood, Upbit, Ant Group, and leading firms across multiple continents, all integrating Ethereum-based solutions, mainly via layer-2 networks. This institutional pivot accelerated following the passage of the U.S. GENIUS Act, which legitimized blockchain activity and dispelled regulatory uncertainty. Driven by this, financial firms viewed Ethereum as the default on-chain platform, following earlier moves by BlackRock and others. Internally, the Ethereum Foundation reformed its external engagement, launching initiatives to help enterprises adopt Ethereum and emphasizing business-focused outreach. Additionally, with the rise of AI, Ethereum positioned itself at the forefront by collaborating with tech giants and focusing on future AI-driven blockchain applications, further reinforcing its shift from a niche project to the backbone of global finance.