Trump Media to revamp crypto treasury strategy after $238M Q2 loss
Trump Media said it will overhaul its digital asset treasury approach after Q2 unrealized losses on crypto and securities contributed to a $238 million net loss. It reported $190.4 million in unrealized losses and said the new framework is meant to keep long-term digital asset exposure while reducing volatility and improving balance-sheet efficiency. The company is already using Bitcoin options, lending, and other yield strategies, but warned these carry counterparty and liquidity risks. It also plans to shift more capital toward Truth Social, Truth+ and other media operations. Bitcoin holdings were 9,477.16 BTC at June 30, then rose sharply in July after it sold $159.6 million of Bitcoin-related securities and bought more BTC, reaching about 14,139 BTC by July 31.
