Web Registry GoDaddy, Ethereum Name Service Connect Domain Names With Crypto Wallets
Summary
Ethereum Name Service (ENS), a domain name protocol built on Ethereum, has partnered with GoDaddy to allow users to link internet domains to their ENS addresses for free. This partnership could indicate a resurgence of interest in integrating blockchain with traditional technologies. The ultimate aim is to extend this integration beyond Ethereum to other chains. This collaboration is announced despite an ongoing legal dispute between ENS and GoDaddy over the sale of an ENS domain "eth.link". ENS founder, Nick Johnson, emphasized the importance of building systems that work off and build on top of existing systems, rather than trying to reinvent everything from scratch.
